Dental Marketing and Dental Advertising

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Dental Marketing and Dental Advertising: a Modern Guide


The marketing vista has evolved drastically, and so have dental marketing and dental advertising strategies.Traditional dental marketing strategies still apply,but no practice can expect progress without a proper digital marketing and advertising plan.

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The Basics of Dental Marketing


How Dental Marketing Has Evolved

Dental marketing in today’s scenario involves a multi-channel, multi-faceted approach.Social media, online content, and brand prominence are only some of the many components that go into a dental marketing campaign.

Dental Marketing Trends

Dental practices need to be aware of the dental marketing trends to ensure their practices are always applicable and leading in the competition.

Components of Modern Dental Marketing

Modern dental marketing comprises of various components: a website, social media pages, Google My Business listing, and more.Each part plays a specific role in consolidating your overall marketing efforts.

Dental office advertising

Dental practices are progressively turning to paid advertising channels to appear favourably and win the moments that are very important as potential patients search online.

The Benefits of Digital Dental Marketing

The benefits of online dental advertising and marketing go beyond steering revenue. Digital dental marketing can result in more recognition for your brand and practice, stronger relationships with your patients, and open up new avenues for your practice to advance.

A Deep Dive Into Dental Marketing


Dental Marketing and Dental Advertising: a Modern Guide

Modern dental practice marketing is about putting digital tactics into practice, like local SEO and social media marketing, and refining the traditional advertising strategies of old.With the help of online platforms and tools, social media, and some freshly optimized traditional approaches, modern dental marketing allows your practice to reach a larger audience, build lasting relationships, and reach those who most need your services.

How Dental Marketing Has Evolved

During the past, an awareness campaign consisted of a newspaper ad, billboard, flyers, and word-of-mouth. In today’s digital world, dental marketing is unrecognizable when compared to what it was several years ago.With the usage of internet and smartphone at an all-time high, dental marketing advanced to meet the needs of the people.Although billboards and direct mail still apply, a well-rounded, effective dental marketing strategy also includes blog posts, research pieces, and social media pages.Not only do these channels provide a better return on investment (ROI), with the help of these your practice gains the ability to reach the right people using targeting and audience data.

Components of Modern Dental Marketing


Modern dental marketing is nearly the same as digital marketing.Similar to digital marketing, successful dental marketing requires a multi-channel approach that utilizes all the web has to offer and also beyond.Although dental marketing is always advancing, there are numerous prime components that each play a vital role.

Google My Business Listing

A Google My Business (GMB) listing is crucial to being found locally. With a GMB listing, you can ensure your practice’s address, phone number, and additional details are all accurate and effortlessly available.A listing also provides an easy way for people to review your practice.When people search for dentists in the area, your practice and those of your competitors will all show up coupled with their Google rating, making this a very crucial signal.

A Website for Your Practice

A website is the anchor of any modern practice.It gives you a place to present content, offer information on your services and residents, and send the appropriate signals to Google for search engine optimization (SEO) purposes.Besides this, a website can play an important role in your practice’s local SEO.Having information about your local practice(s) on your site, coupled with the right copy, can increase the chances of your practice coming up when people search for certain terms.

Content Marketing

Creating quality content and sharing it on your practice’s site is a great way to display your expertise. Not only this, it’s a crucial part for SEO and will help your site rank higher on Google, increasing your chances of being found by those in need.Appropriate content marketing can also result in organic traffic growth, which can help reduce your expenditure on any paid campaigns.

Social Media

Developing and maintaining proper social media pages, especially a Facebook page, allows your practice to stay in constant contact with present-day and potential patients.You can answer questions with the help of the messenger feature, which can be an added bonus for patients shopping different practices.Your Facebook page also gives your patients a quick way to review you, which can be a great signal to those who find it difficult to decide on a new dentist.Lastly, social media is a great place to for both showing the human side of your office and hosting contests or giveaways.If your practice has a party or festive gathering, sharing pictures can be a great way to improve your practice even more and help your patients feel closer to your staff.

The Benefits of Digital Dental Marketing


There are many benefits of digital dental marketing. Apart from the obvious of yielding more business, digital dental marketing offers numerous perks.

Build Stronger Relationships

Marketing content, such as blogs, articles, and social media, allow you to create meaningful relationships with your patients and potential patients by creating content that answers their queries.Through social media, you can also reply to queries and concerns, improving your practice and brand even more.This is also a great way to display your expertise in your field, giving you more credibility and increasing your chances of people opting for your practice over another.

Brand and Practice Awareness

Appropriate digital dental marketing can help your practice and brand stand apart from the competition. With nearly 200,000 practicing dentists in the U.S. alone, establishing a name for your practice is essential to capturing an audience.

New Ways to Grow Your Practice

Digital dental marketing can open many alternatives for your practice and create new opportunities for growth.If you’re regularly posting original, insightful content, you will rapidly become recognized as an expert in your field.Not only can this lead to an influx of patients, it can also turn into speaking engagements, which are another great way to make your practice well known.

Dental Advertising and Marketing Trends


In both dental marketing as well as dental advertising, there are several emerging trends on the horizon.

Interactive Content Will Become Commonplace

Many practices, whether in dentistry or others, provide tools and pieces of interactive content. These assets can help visitors understand potential causes of their pain, estimate costs of insurance, or get recommendations on diet.As more and more practices continue to adopt interactive content and tools, it will become presumed that every practice has their own offerings.Investing the funds needed to develop interactive content now could pay off even more, as you’ll be ahead of the curve and stand out even more while your competition catches up.

Social Media Will Play a Bigger Role

Social media is already a substantialfragment of modern dental practice marketing, but many analysts predict it will play an even bigger role.Part of this is due to the younger generations getting to the age where they are independently looking for dentists.With many belonging to the younger generations being more social media savvy, having a dental practice that’s active and effective on social media will be key to securing new patients.

Video Marketing Will Boom

Creating original video content can be expensive and consume a lot of time.Still many digital marketing experts predict video content marketing will continue to progress in upcoming years. A proportion of this is due to internet users spending one-third of their time online viewing video.Not only will video marketing develop, but the type of videos will continue to grow as well.Instead oftypical promotional videos, users will expect to see “meet the staff” videos, informational videos on different conditions, and so on.Much akin to content marketing, the videos will have to do more than market your business; they’ll have to showcase your expertise and the people powering your practice.

Dental Office Advertising


Whilst the above strategies are focused fundamentally on organic marketing, there are times when dental ads should also be incorporated into your dental office marketing plan.Paid advertising can perforate straight through the competition and get your practice in front of potential patients’ eyes right away.Some dental advertising plans include advertisements in community newsletters, Google ads, Facebook ads, and direct mail advertising.

Facebook Ads

Paid social is different from paid search in many ways, though both work by showing ads to your target audience.Although paid search works with search queries, Facebook ads work by targeting marked-off audiences with specific online behavior. So, even if potential patients might not be actively searching for a dentist, they can become acquainted with your brand.A great way to look at Facebook ads is to consider them as advertisements in community publications, nevertheless with much more granular audience targeting.Are you aware that 80 percent of healthcare decisions are made by women? Facebook ads permit you to particularly target females to conserve ad spend and increase the likelihood of conversion.

Google Ads

Google Paid Search is a great way to target both highly specific and broad search expressions.Although organic marketing attempts can ultimately get your site to the top of Google’s search results, paid search advertising, when used effectively, guarantees that anyone local to your area searching for your services will view your brand and be able to link to your site.

Community Newsletters

Dental advertisements in local community newsletters are a prominent way to reach local patient prospects and build your presence in the community.Associating your brand with community publications and sponsoring community events will increase awareness and position your practice as a community-minded business. Balance advertisement costs against circulation numbers and proximity.

Direct Mail: Dental Postcards and Brochures

In the dental industry, direct mail still applies.Dental brochures, postcards and newsletters can be very effective in gaining new patients, especially patients who do not have smartphones or are not internet savvy.Though direct mail can be expensive, its conversion rate will likely counterbalance costs.Even in cases where there is not an immediate ROI, it still works as an effective dental advertising tactic, particularly for new practices, by fetching a first wave of patients who then propagate, engage on social media, and submit online reviews.

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